As published in July ’08 issue of Associations Now
When you're running a small-staff association, you can often feel like you're always one step behind the large ones, especially when it comes to technology. But it's important to remember that with some creativity, a small technology budget can go a long way. As a matter of fact, used properly, technology may even serve as an additional revenue source for your association and potentially reduce costs.
With new technology being introduced faster and faster today, it is easy to be intimidated. Much of the latest technology is moving faster than your members' adoption of it. You don't necessarily need the latest, but you do need the technology that will be used by your members and benefits them in the best way possible.
With the limited budget and time that many small associations have, it's important to base your technology decisions on the fundamentals of your association: Ask yourself how the technology will help you to accomplish the mission of your association. Does technology allow you to more efficiently and effectively communicate with your members while lowering your costs?
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