The mobile device is not just a phone. Its used for text messaging, emailing, taking pictures, listening to music, driving directions, accessing the mobile web and more!
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- There were 254 million US mobile subscribers in Q1 2008 (according to CTIA)
- There are more unique mobile phone subscribers than land lines.
- People purchase new mobile handsets every 14-15 months, usually with increased capabilities.
- 144 million (57%) US mobile subscribers were data users in Q1 2008 (Nielsen) (defined as those subscribers who used their phone for any data use, be that SMS text messaging or accessing the mobile internet)
- 95 million US mobile subscribers paid for access to the mobile internet
- 40 million subscribers were active users of mobile internet services, using those services at least once on a monthly basis
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