GfK NOP and Limbo (now Brightkite) estimated that 83% of 18 to 24 year olds and 85% of 25-to-34-year-olds were sending text messages at the end of 2008.
Limbo and GfK research indicates that nearly one-half of mobile phone users ages 18 to 34 (the country's most active texters) also remembered mobile ads.
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| Mobile Activities of US Mobile Phone Users, by Generation, September - October 2008 (% of respondents) |
|
Millenials (14-25) |
Generation X (26-42) |
Boomers (43-61) |
Matures (62-75) |
Total |
| Digital camera |
81% |
77% |
59% |
46% |
68% |
| Text messaging |
86% |
75% |
55% |
24% |
65% |
| Video camera |
56% |
45% |
33% |
23% |
42% |
| Games |
60% |
49% |
27% |
13% |
40% |
| Internet access |
44% |
46% |
26% |
18% |
36% |
| E-mail |
40% |
42% |
27% |
19% |
34% |
| Music download |
46% |
29% |
16% |
8% |
28% |
| MP3 players |
44% |
30% |
14% |
9% |
27% |
| Watch user-generated videos |
30% |
24% |
12% |
8% |
21% |
| Update social networking usage |
33% |
18% |
6% |
7% |
20% |
| Watch professionally created content (TV, movies, news) |
27% |
21% |
12% |
9% |
19% |
| Download additional games from Internet |
33% |
22% |
9% |
3% |
18% |
| GPS |
6% |
21% |
7% |
7% |
9% |
Note: use frequently/occasionally
Source: "State of the Media Democracy Third Edition" |
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