Revenue Streams are the lifeblood of every organization. Unfortunately the number of streams is limited and very rarely contribute to a river. Aside from membership dues, and fund raisers, partnering with companies for advertising avenues tends to be a primary revenue source for organizations. Access to your members is a valuable yet limited resource.
Groups must balance revenue sourcing with the convenience to their membership. Careful to not overburden members with too many emails, direct mails, and links to the website, limited avenues are available to potential advertisers. Yet emails, print ads, and direct mails have limited market reach, thereby keeping the pricing value of these resources in balance with the market demand.
A new resource is now available for your group to use as a revenue source. Since it is an opt in program that delivers information your members want, it can offer an unheard of 100% market reach for potential advertisers. This means that the value of this list and marketing avenue are far larger than any advertising source before. Mobile Marketing has your members double opt in to a texting program that will bring content relative to your group, right to their mobile phone. The content is sponsored by an advertiser and therefore will become a valuable revenue source to your group that is capable of bringing more than $100,000 annually!
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