Mobile marketing allows you to be in touch with your customers virtually anytime, anywhere. Compared to traditional methods, mobile marketing represents a more effective, cost efficient and measurable means of building a closer, more personal link between you and your customer. Plus, when mobile marketing is part of a larger marketing plan, it enables you to engage prospects using traditionally non-interactive media, like television, radio, and print. Now these media can come alive and invite customers to call, email, or get more info with just a few clicks on their cell phone.
The youngest of the marketing channels, mobile continues to grow faster than any other medium in history.
- There are more than 250 million mobile subscribers in the United States.
- Over 90% of younger target customers own a mobile phone.
- These customers carry their cell phones all of the time.
- These customers are addicted to texting.
- Awareness of brands increased 24% among those who were exposed to mobile ad campaigns.
All of this translates into additional business and increased ROI.
Metrics from CTIA, Informa, ABI Research and Portio Research
|
|