As an affinity group, you are probably already aware that cause-related messages are more compelling than generic ones, but a recent study has show that cause-related marketing dramatically influences purchases.* |
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What does this mean for your group?Offering members valuable discounts on products and services while promoting that portions of their purchase will directly benefit that organization will increase sales of those products and services and thus increase your revenue stream.
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*2008 Cone/Duke University Behavioral Cause Study. |
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